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    PANTONE VIEWPOINT COLOUR Issue 02

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    Price:
    HKD799.00
    SKU:
    VIEWPOINT-02
    Quantity:
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    Product Description

    Inspirational and informative, VIEWPOINT COLOUR is a seasonal trend book dedicated to color. Each issue includes visual imagery, material direction, and trend forecasts displayed in Pantone colors, along with color news and color psychology research. VIEWPOINT COLOUR’s lifestyle approach provides a global perspective across all design, making it relevant to today’s culture and critical to today’s color decision makers. It is an ideal entry price point for color trend news and insights for graphics, fashion and product designers.

    Format

    • 12.5” x 9.5” softcover
    • 156 pages

    Color

    • Macro global perspective highlights critical color happenings across all areas of design
    • Key trend themes supported by palette story, color harmonies, material direction and visual imagery
    • Macro and local views on key color stories, focusing both short and long term
    • Emerging color stories resulting from the use of new process and materials
    • Articles on color news, color influences, and the psychology of color
    • Historical Color
    • The marriage of color, material and finish (CMF)
    • Light and color
    • Color and visual identity

    Application

    • Contributions by artists and designers around the globe expose a global perspective to color
    • Comparative of macro and local views on key color stories provides perspective for sound color decisions
    • Short- and long-term color direction allows you to select your colors based on your planning cycle
    • Actionable color intelligence from global color trend experts gives you confidence to make critical color choices
    • Lifestyle color approach streamlines the color planning process
    • Enables you to begin your seasonal color planning with the Pantone Fashion, Home + Interiors color language
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